Playing on the Lucasfilm licensed ‘Droid’ name, Verizon Wireless has released a new commercial that mimics the beginning of The Empire Strikes Back. In the beginning of the movie, probe ‘droids’ are dropped from the under-belly of a Star Destroyer. The droids in the movie look very similar to the ones in the Verizon Droid commercial, drop-launch the same, fly they same, and crash-land the same. The droids were in search of Luke and the rebels in the movie. I guess Verizon is in search of buyers?
I initially thought the ad was over the top and a lost opportunity, but now I think it is fun.
Here is the video:
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